These are some of the videos used in TikTok and Instagram Reels for a recent campaign for Kalorik. The videos show different products like kitchen utensils, Steakhouse Grill, Air Fryer and Oven, and a vacuum cleaner among other products. The idea was to create fun and dynamic videos without making them looked overproduced.

https://www.tiktok.com/@kalorik_us/video/7086177477583850798

@kalorik_us

Multifunctional utensils allow you to fold, strain, sift, separate, serve, stir, whisk, smash, spread and scoop! #cooking #easyrecipes#nativetiktok

♬ original sound – Kalorik

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@kalorik_us

Say goodbye to crowded drawers with spoons, spatulas, whisks. Meet the greatest kitchen tools you never knew you were missing! #nativetiktok #cooking

♬ original sound – Kalorik

https://www.tiktok.com/@kalorik_us/video/7080274179530018090

@kalorik_us

Rediscover your love of cooking with the MAXX airfryerovengrill. Get $50 off today! #tiktokmademebuyit #kalorik #grilling

♬ original sound – Kalorik

@kalorik_us

Grill juicy steaks at home like a pro! Get $100 off today! #tiktokmademebuyit #kalorik #grilling #grill #steaktiktok #steakhouse

♬ original sound – Kalorik